One prediction for 2011

There are lots of predictions for the new year as we come closer to the end of 2010.  So I thought I would through my hat in the prognosticators ring. Social Media has landed in an “age of strategy”.

There has been a lot of talk lately about how social media is growing up. Those of us who declare ourselves to be social media strategists have been eyeing the horizon of 2011.

Social media is growing up and requires grown-up social media strategists.  It won't be appropriate in 2011 to take social media strategy advice from your 16-year old nephew who set up your Facebook fan page. Solution: If social media is your job, invest in professional development or hire help. Social media has arrived and organisations can no longer afford to invest time, people and resources in it willy-nilly. Social media needs to part of an integrated media strategy, and pronto.