There has been a delay in post and I apologies for that, we have been working on a new blog format, so keep your eyes peeled for that!

Something which frustrates me with face book advertisements is trying to evaluate the analytics, and i thought you may be having the same frustrations so here is a quick definition of some of the term you will come accross.

Date: The date on which the activity reported in the row of the report took place. Please note that monthly reports will be dated on the first of each month and weekly reports will be dated on the Sunday that marks the beginning of the week.

Ad/Campaign Name: The name of the ad/campaign reported in the row.

Ad/Campaign ID: The unique ID number of the ad/campaign reported in the row.

Total Impressions: The total number of times the ad referenced was shown has been shown on the site.

Total Clicks: The total number of clicks on the ads tracked by that row in the report.

Total CTR: CTR stands for click through rate. The CTR for an ad is calculated as the number of clicks the ad received divided by the number of impressions (times the ad was shown on the site) in the given time period.

Total Average CPC (US$): The average cost per click in US dollars for the given row.

Total Average CPM (US$): The average cost per thousand impressions in US dollars for the given row.

Total Spent (US$): The total cost in US dollars for the given row.

Unique Impressions: The number of people who viewed the ad(s) tracked by the given row of the report.

Unique Clicks: The number of people who clicked on the ad(s) tracked by the given row of the report.

Unique CTR: The unique click through rate. The unique CTR is calculated as the number of unique clicks the ad(s) received divided by the number of unique ad impressions.

Total Social Impressions: The total number of views (impressions) for ads with social actions attached to them for the given row. Not all ads have social actions attached to them.

Total Social Clicks: The number of clicks on ads with social actions attached to them for the given row. Not all ads have social actions attached to them.

Total Social CTR: The click through rate for ads with social actions attached to them. It is calculated as the number of “social clicks” divided by the total number of “social impressions”.

Unique Social Impressions: The number of people who viewed ads with social actions attached to them for the given row of the report.

Unique Social Clicks: The number of people who clicked on ads with social actions attached to them for the given row.

Unique Social CTR: The unique click through rate for ads with social actions attached to them. It is calculated as the number of “unique social clicks” divided by the number of “unique social impressions”.